Post by account_disabled on Feb 11, 2024 9:37:04 GMT
You can read more about comparing a ready-made solution and in-house development using product analytics as an example in the article . It also turned out that in practice, company leaders use a hybrid approach in forming a technical stack and team. How the marketing analytics team is formed and the tasks to be solved Two thirds of respondents () make do with an internal team. At the same time, the best indicators in efficiency ( . ), satisfaction with the level of analytics ( . ) and the use of ML/AI tools.
Are demonstrated by hybrid companies (with internal Antarctica Email List leadership and the involvement of outsourced specialists). Hybrid teams of in-house and third-party specialists also show better performance in other ways: They are more likely to rely on data in their decisions (). Companies with such teams spend less on analytics in the present ( of the marketing budget) and in the forecast for years (). Full outsource does not provide a strong increase in the of decisions () regarding the in-house strategy, and costs significantly more ( versus.
Although waiting after years the ratio may change ( versus). Data consolidation () and ad-hoc reporting () are the most popular tasks. Companies differ in their priorities: Product companies with a retail network are more active in creating reports () and dashboards (). Service company analysts are more busy with data integration () and consulting colleagues (). network are more actively searching for growth areas () and causes of anomalies (). And it’s worth noting separately that doubts about the quality of data are among the TOP obstacles to their use (slide.
Are demonstrated by hybrid companies (with internal Antarctica Email List leadership and the involvement of outsourced specialists). Hybrid teams of in-house and third-party specialists also show better performance in other ways: They are more likely to rely on data in their decisions (). Companies with such teams spend less on analytics in the present ( of the marketing budget) and in the forecast for years (). Full outsource does not provide a strong increase in the of decisions () regarding the in-house strategy, and costs significantly more ( versus.
Although waiting after years the ratio may change ( versus). Data consolidation () and ad-hoc reporting () are the most popular tasks. Companies differ in their priorities: Product companies with a retail network are more active in creating reports () and dashboards (). Service company analysts are more busy with data integration () and consulting colleagues (). network are more actively searching for growth areas () and causes of anomalies (). And it’s worth noting separately that doubts about the quality of data are among the TOP obstacles to their use (slide.