Post by account_disabled on Feb 13, 2024 6:26:28 GMT
The auction is very heated. The cost of a click on a search can reach up to , rubles. Traffic from social networks is colder, so the conversion to lead can be significantly lower. Advertising platforms provide ample opportunities for selecting and segmenting target audiences, which allows you to apply flexible settings and receive clicks and leads cheaper than with contextual advertising.
Therefore, when planning, we focus on the fact advertising Costa Rica Email List should be lower than with contextual advertising. Targeted advertising has undeniable advantages. Variety of advertising formats. This can be photos, videos, animations, mini-landing pages (instant experience), which will convey the advantages of the property so that a person can imagine their future housing.
The cost per lead is cheaper than from context. We cannot say that this happens absolutely always, because even in our Ingrad projects there were months when leads from a target suddenly turned out to be more expensive than from contextual advertising. However, in most cases, leads from a target cost half as much as from contextual advertising. Solving two advertising goals at once: increasing brand awareness and getting conversions.
Therefore, when planning, we focus on the fact advertising Costa Rica Email List should be lower than with contextual advertising. Targeted advertising has undeniable advantages. Variety of advertising formats. This can be photos, videos, animations, mini-landing pages (instant experience), which will convey the advantages of the property so that a person can imagine their future housing.
The cost per lead is cheaper than from context. We cannot say that this happens absolutely always, because even in our Ingrad projects there were months when leads from a target suddenly turned out to be more expensive than from contextual advertising. However, in most cases, leads from a target cost half as much as from contextual advertising. Solving two advertising goals at once: increasing brand awareness and getting conversions.