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Post by account_disabled on Dec 11, 2023 3:23:11 GMT
Transformed consumer behavior and expectations. Mobile banking now appeals to more than half of Smartphone users, particularly among Generation Y. Customers are now more autonomous, more unpredictable and more demanding. While the advent of the Internet gave them access to information, mobility gave them immediacy, and social media gave them a voice. They no longer hesitate to change banks and to let them know when they are no longer satisfied with a service or product. Additionally, the customer expects to be able to resolve any issue quickly online wedding photo editing service given the considerable amount of information they have access to. This means that he expects great responsiveness and availability from his bank. Beyond responsiveness, it has been shown that consumers seek simplicity, given their accelerated pace of life. Read also: → From Big Data to Smart Data in the banking sector What digital strategy to adopt for your bank In order to best succeed in the digital. Transformation of your bank, our experts offer you the following tactics: Opt for a customer-centric vision: Some banks tend to focus only on bank-centric goals forgetting the importance of customer satisfaction. In this regard, there are several ways to engage with consumers, while keeping the development of the bank in mind. Just look at other stages of the customer decision-making journey. For example, a bank can give advice on how much to save for retirement or borrow to buy a home, or help.
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